When it comes to naming some iconic beauty brands that have been around for decades and guaranteed Estée Lauder will be on the list. The iconic brand has been beloved by generations of beauty lovers everywhere—you probably have seen a product or two on your mom’s vanity, your grandma’s, or you might even have some in your makeup bag, too.
Estée Lauder founded her eponymous company in 1946, launching four skincare products. The brand grew even more the next year when it got an $800 order from Saks Fifth Avenue. And the rest is pretty much history. Now its offerings run across all beauty categories–skincare, makeup, and fragrance.