After receiving another $70 million in funding, Nothing is set to announce its 2022 product roadmap on March 23.
This huge level of funding comes hot on the heels of its collaboration deal with Qualcomm and its hugely successful Nothing ear (1) earbuds. So, the question is obvious now: what is Nothing going to make?
What do we expect to see?
With that product roadmap announcement coming very soon, let’s put our tin foil hat on and start making some predictions. In an interview back in November with India Today, Manu Sharma, Vice President and General Manager of Nothing India confirmed that five products are in the works.
What has been clear from my time covering Nothing is that it’s worthwhile paying attention to the wording that has been used in their releases.
So, when Carl Pei talks about a “vision of a seamless digital future,” and the company talks about changing “the consumer tech landscape,” I think we’re going to see expansions in this field.
One thing (to me at least) is obvious. Given the huge success of the Nothing ear (1), I think hearing about some new earbuds would be a sure bet to make. My money’s on a Nothing ear (2), but they could be a more premium set of buds to go for the upmarket.
The next logical expansion of Nothing’s consumer tech releases would be a phone. That’s what a lot of people have been hyped about and that’s what a certain image from @evleaks at MWC 2022 seems to suggest is coming down the way. Their close alliance with Snapdragon leads to this being a more likely product too.
Nothing to see here. pic.twitter.com/mzLeTVHSXmMarch 7, 2022
Three, four and five are a little more up in the air, but if I am to be a little more hopeful here, my guesses would be a pair of over-ear headphones, a laptop and maybe some sort of smart home device that joins this all together. Like Facebook’s Portal but with Nothing’s attention to design.
Imagine a transparent laptop design, see-through headphone drivers and a system that connects them all seamlessly. It has the potential to be the great united ecosystem that every Android OEM has been striving to achieve.
But really, based on the moves Nothing has made, these two are still pretty much stabs in the dark. Example, Nothing hired Adam Bates: ex-Dyson Head of Design & Product Experience. That’s a great expert insight into home tech and there’s a wealth of opportunities in this area.
Whatever happens, though, this amount of funding and the continually growing community investment funding shows there’s a lot of hype and confidence in Nothing to do something special here. Keep your eyes locked.