The Tumblr Effect: Its Aesthetic, Fashions, and Comeback


Sweater Weather by The Neighbourhood is on Spotify’s Top 50, Marina Diamandis is on tour, and Arctic Monkeys announced that they’re going to be coming out with new music this year. It may be 2022, but upon hearing all that, it may as well be 2014. Nostalgia continues to take a lead in the sartorial world, made evident by the ’90s and ‘2000s revival that rose to popular heights in the past few years. However, mentions of the ‘2010s have also been slowly trickling onto the scene, starting with the social media site that reigned the time period—Tumblr. I was in high school at the time and the top majority of my fashion taste, music picks, and go-to pop-culture references were curated by whatever I reblogged on my Tumblr page. My goal in life was to be as cool as Alexa Chung, I wore my leather jacket and combat boots religiously, and thick winged eyeliner was my best friend. 

I don’t think I ever stopped listening to my 2014 playlist, and I still hop on Tumblr every now and then when I need an aesthetic refresh. I’m not convinced that the exact 2014 Tumblr-girl aesthetic will fully make a return (The time did come with a few large cons, like promoting unhealthy body image), but I think parts of the era have carried over into modern times with slight tweaks. That being said, the angsty teenage girl will forever live within me. Below, I’ve rounded up eight trends that dominated during the 2014 Tumblr era, and what I think are their 2022 updates.



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