Amazon is one of the most popular e-commerce platforms in the world, with millions of users accessing its site daily to find and purchase products. That was not always the case, however. In 1994, Amazon was nothing more than a small bookseller. Since then, the company has grown tremendously. Today, Amazon is a global leader in eCommerce.
As the platform has evolved, so have its customers. These days, competition is tough amongst sellers, and brands on Amazon are always looking for ways to outperform each other. This past year has proven that businesses can survive almost anything, given the right strategies. If you have an Amazon store or manage an Amazon marketing company, you need to keep up with Amazon marketing statistics in 2022 if you hope to sell more and keep your brand the top choice for online shoppers. Knowing which trends are most popular amongst Amazon shoppers will help you make better decisions about your marketing campaigns and product offerings. Keep reading to learn more about popular trends and other essential Amazon marketing statistics for 2022.