Pinterest is a visual discovery engine that allows users to curate and save images and videos on virtual boards. According to Statista, as of December 2021, Pinterest had 459 million monthly active users worldwide. This social media platform is especially popular with female users aged 25-54. In the United States, 70 percent of women who use the internet are on Pinterest. As of December 2021, the most popular Pinterest hashtag is #love, with over 322 million pins. This is followed by #fashion, with over 166 million pins, and #beauty, with over 130 million pins. These top three hashtags are used significantly more than other popular hashtags on Pinterest, such as #food (over 61 million pins), #art (over 59 million pins), and #travel (over 50 million pins). The popularity of these hashtags reflects the interests of the Pinterest community and provides valuable insights into what users are searching for on the platform. In addition to the most popular hashtags, Pinterest also tracks the trending hashtags, which can change daily. As of March 2020, some of the top trending hashtags include #springbreak, #Easter, and #StPatricksDay. These hashtags provide a snapshot of what users are interested in at any given time and can be used by businesses to target their marketing campaigns accordingly.